According to relevant statistics, in China, children under the age of 16 are up to 380 million, among which one child accounted for 34%, the amount of children reached 129 million. In the total number of children's consumption, children's toys grew with all the last year's 5% to 8% this year.
From the access to children and parents, precisely what that their toys awareness and demand gradually increase and plush toys is acquiring and most popular among people of almost any age. The plush toy isn't any more the stage products accompanying only utilizing the stage of people's childhood, but in different forms and people's life. The role of toys has switched from the mere parenting tools to material carriers for website visitors to seek health, happiness and fashion lifestyle. People would prefer think about toys as decoration or gifts to friends and families to share and gift to then add activity fun to life.
At present, the big cities' children's pocket finance are monthly average for 176 yuan, has a great cause problems for household use. In modern family, the vast majority of young couples have just one child, the oldsters are in order to spend about them. According to the survey, in the purchase of learning tools and toys, 59% from the families let children make decision. Plan . statistics, may vary according to per toy consumption of domestic urban children reaches about 35 yuan (RMB), the rural children less than 10 yuan, and the urban adults 12 yuan, the rural adults spend almost zero on toys. If each family of three spends annually over 10 yuan on purchasing a toy, the toys annual consumption reaches up to 40 billion(RMB).
With the development of the living conditions, the toy consumption level will be higher. But at present China's plush toys have no a national brand for domestic trade. And the foreign brands have already entered the mainland market, through sales agents or setting up the offices, and the toy price is very high.
Market prospects: At present, China's per capita toy consumption level is low, but a problem rapid development of China's national economy and household living standards continuously improve the amazing potential on the Chinese toy market will gradually display. According to a foreign investigation: plush toy is get started building links choice for European parents, the price Europe's per capita shelling out for toys ($ 144) is way higher when compared to developing countries ($ 13), become the second largest toy consumer market only after the United States ($ 340). If the chinese toy consumption reaches the Asian average level, measurements of the toy industry is expected to exceed 30 billion yuan (RMB). Investigation report indicates that the domestic toy market in the Mainland will grow with the rate of annual 40% growth, as well as the sales will reach during 100 billion yuan RMB.